Marketing Analyst
Company Name:
HireMinds
Description:
Work alongside the digital media team to design measurement plans that align with client goals and objectives
Deliver reports to gauge effectiveness of digital media advertising programs including: search engine marketing, display, mobile, social, video, etc.
Monitor and analyze performance through campaign dashboards and readouts, provide strategic optimization recommendations
Monitor and analyze advertising campaign performance and provide strategic insights and optimization recommendations.
Work with media team to assess the campaign's technical measurement and data requirements (e.g., site tagging, Web analytics coding)
Analyze site behavior using Web analytics tools to determine areas of site improvement
Provide input into test and learn programs and opportunities
Identify analytics up-sell opportunities within clients, including Web analytics and landing page testing.
Contribute to the company's knowledge base by creating and sharing case studies, POVs and seminar/conference summaries.
REQUIREMENTS:
2-5 years of online media and creative measurement experience
Excellent understanding of digital media planning and buying
Expertise collecting, analyzing and synthesizing online advertising performance metrics
Strong ability to measure and optimize advertising campaign placed on behalf our clients
Experience working with web site analytics tools such as Omniture and Google Analytics.
Proficiency with ad serving and rich media tools, e.g., DoubleClick DFA and Atlas
Knowledge of rich media tools such as PointRoll and Eyeblaster
Strong working knowledge of MS Office, especially Excel.
Experience working with resources such as TNS, comScore, Dynamic Logic, and other research/planning tools, a plus.Estimated Salary: $20 to $28 per hour based on qualifications.
HireMinds
Description:
Work alongside the digital media team to design measurement plans that align with client goals and objectives
Deliver reports to gauge effectiveness of digital media advertising programs including: search engine marketing, display, mobile, social, video, etc.
Monitor and analyze performance through campaign dashboards and readouts, provide strategic optimization recommendations
Monitor and analyze advertising campaign performance and provide strategic insights and optimization recommendations.
Work with media team to assess the campaign's technical measurement and data requirements (e.g., site tagging, Web analytics coding)
Analyze site behavior using Web analytics tools to determine areas of site improvement
Provide input into test and learn programs and opportunities
Identify analytics up-sell opportunities within clients, including Web analytics and landing page testing.
Contribute to the company's knowledge base by creating and sharing case studies, POVs and seminar/conference summaries.
REQUIREMENTS:
2-5 years of online media and creative measurement experience
Excellent understanding of digital media planning and buying
Expertise collecting, analyzing and synthesizing online advertising performance metrics
Strong ability to measure and optimize advertising campaign placed on behalf our clients
Experience working with web site analytics tools such as Omniture and Google Analytics.
Proficiency with ad serving and rich media tools, e.g., DoubleClick DFA and Atlas
Knowledge of rich media tools such as PointRoll and Eyeblaster
Strong working knowledge of MS Office, especially Excel.
Experience working with resources such as TNS, comScore, Dynamic Logic, and other research/planning tools, a plus.Estimated Salary: $20 to $28 per hour based on qualifications.
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