Sr. Product Marketing Manager
About the Role:
DocFox is seeking a Sr.
Product Marketing Manager who is passionate about building go-to-market strategies for a category defining software.
You'll develop a keen understanding of our customers and market (US commercial banking) and use this knowledge to prioritize, articulate and drive the right go-to-market efforts in the US market.
You will craft the messaging and positioning to further accelerate our growth and will be instrumental in defining marketing tactics that drive demand and enable the sales and marketing teams.
An ability to grasp and translate technical capabilities into benefits customers care about is critical.
Reporting directly to the VP, Marketing, based in New York City, you will become the expert on the market, the buyers, how they buy and their decision criteria.
You will transfer that knowledge to the sales and marketing teams.
You will also lead strategic efforts including gaining a better understanding of the customer, driving new product launches and setting strategy for the go-to-market efforts.
You will work closely with the product management team to develop and communicate our product strategy and value while ensuring our sales teams are trained and equipped with everything they need to succeed.
You're excited about this opportunity because you'll:
Identify industry, market and customer needs and opportunities, ensuring clear and differentiated positions for all DocFox solutions and use cases Communicate the value proposition of DocFox to the sales team and develop sales tools that support sales execution Ensure content (e.
g.
case studies, sales enablement materials, product videos, web copy, competitive differentiation, white papers) communicates the unique capabilities of our software in customer language Own sales enablement, competitive analysis, thought leadership content and product launchesMarket intelligence- be the expert on our buyers, how they buy and their buying criteria.
Conduct partner/market surveys and interviews to build expertise in the market, customer and competitive landscape.
Know commercial banking inside and out Speak and present both externally and internally to promote our software solutionWork closely with product management to plan, build and launch new products/features
Qualifications:
3-5 years in enterprise software product marketing for B2B SaaS companies (preferably US) Strategic product marketing and management experience including hands-on executionBA (MBA a plus) or related industry experienceGreat at cross-functional team management, influencing without authority.
You are at the center of the organization constantly interacting with sales, marketing, product & customersSuperb written and verbal communication skillsExceptional analytical skills, i.
e.
the ability to assemble and interpret data, create executive summaries and deliver actionable business insights Experience conducting and analyzing market and competitive researchThe Perks for Full Time:
Individual medical, dental, & vision insurance coveragePaid Parental Leave401(k)Flexible time off policyAbout DocFox:
DocFox creates commercial account opening that banks and their clients love.
DocFox is the leading provider of commercial account opening software, used by over 300 financial institutions globally.
DocFox is the streamlined commercial bank account opening solution that provides an exceptional customer experience by reducing business account opening duration from weeks to hours.
DocFox is purpose-built for complex commercial accounts and can analyze any of their documents, removing manual review and data capture.
We have an office in Boston, MA.
The VP, Marketing and Head of Sales are in NYC and we have employees working both in person and remotely.
Recommended Skills Analytical Assembly And Installation Coaching And Mentoring Communication Competitive Intelligence Customer Demand Planning Estimated Salary: $20 to $28 per hour based on qualifications.
DocFox is seeking a Sr.
Product Marketing Manager who is passionate about building go-to-market strategies for a category defining software.
You'll develop a keen understanding of our customers and market (US commercial banking) and use this knowledge to prioritize, articulate and drive the right go-to-market efforts in the US market.
You will craft the messaging and positioning to further accelerate our growth and will be instrumental in defining marketing tactics that drive demand and enable the sales and marketing teams.
An ability to grasp and translate technical capabilities into benefits customers care about is critical.
Reporting directly to the VP, Marketing, based in New York City, you will become the expert on the market, the buyers, how they buy and their decision criteria.
You will transfer that knowledge to the sales and marketing teams.
You will also lead strategic efforts including gaining a better understanding of the customer, driving new product launches and setting strategy for the go-to-market efforts.
You will work closely with the product management team to develop and communicate our product strategy and value while ensuring our sales teams are trained and equipped with everything they need to succeed.
You're excited about this opportunity because you'll:
Identify industry, market and customer needs and opportunities, ensuring clear and differentiated positions for all DocFox solutions and use cases Communicate the value proposition of DocFox to the sales team and develop sales tools that support sales execution Ensure content (e.
g.
case studies, sales enablement materials, product videos, web copy, competitive differentiation, white papers) communicates the unique capabilities of our software in customer language Own sales enablement, competitive analysis, thought leadership content and product launchesMarket intelligence- be the expert on our buyers, how they buy and their buying criteria.
Conduct partner/market surveys and interviews to build expertise in the market, customer and competitive landscape.
Know commercial banking inside and out Speak and present both externally and internally to promote our software solutionWork closely with product management to plan, build and launch new products/features
Qualifications:
3-5 years in enterprise software product marketing for B2B SaaS companies (preferably US) Strategic product marketing and management experience including hands-on executionBA (MBA a plus) or related industry experienceGreat at cross-functional team management, influencing without authority.
You are at the center of the organization constantly interacting with sales, marketing, product & customersSuperb written and verbal communication skillsExceptional analytical skills, i.
e.
the ability to assemble and interpret data, create executive summaries and deliver actionable business insights Experience conducting and analyzing market and competitive researchThe Perks for Full Time:
Individual medical, dental, & vision insurance coveragePaid Parental Leave401(k)Flexible time off policyAbout DocFox:
DocFox creates commercial account opening that banks and their clients love.
DocFox is the leading provider of commercial account opening software, used by over 300 financial institutions globally.
DocFox is the streamlined commercial bank account opening solution that provides an exceptional customer experience by reducing business account opening duration from weeks to hours.
DocFox is purpose-built for complex commercial accounts and can analyze any of their documents, removing manual review and data capture.
We have an office in Boston, MA.
The VP, Marketing and Head of Sales are in NYC and we have employees working both in person and remotely.
Recommended Skills Analytical Assembly And Installation Coaching And Mentoring Communication Competitive Intelligence Customer Demand Planning Estimated Salary: $20 to $28 per hour based on qualifications.
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