Sales Director East
Position Overview:
The Sales Director East will work closely with and report directly to the EVP of Sales, to provide targeted account management and executional focus across the Eastern US region. Position requires the ideal candidate to be scrappy and able to roll up their sleeves immediately to get our snacks sold in a highly competitive marketplace. Responsibilities include oversight of all sales activities across designated accounts to achieve optimal market penetration for the portfolio of items. This will entail working at both strategic and tactical levels to develop, implement, and manage programs that maximize both short and long-range objectives for the company s sales growth; managing and motivating regional brokers; and working in close collaboration with other functional leads (Marketing, Customer Service, Finance, Supply, etc.).
The Sales Director East must have a proactive approach to sales development, addressing day-to-day operating issues as well as providing strategic input. Key areas of focus will encompass leadership across a variety of fronts:
management of key accounts, brokers, and distributors, sales planning and forecasting, data analysis, new product launch plans, marketing & trade programs, in-store execution, & the ability to drive significant targeted distribution gains.
Key
Responsibilities:
- Identifying and executing opportunities to expand sales across grocery, natural and convenience channels, which includes working with our broker(s) and distributor networks as appropriate to maximize sales and distribution opportunities.
- Manage relationships with key account headquarter buyers, their cross-functional departments, and our brokers.
- Setting strategic direction, performance expectations & managing all appointed brokers and distributors to achieve quality distribution in targeted accounts, including ensuring timely execution on new item introductions, schematic implementation, promotional programming, deck development, and that they have all necessary resources required to succeed in the marketplace.
- Achieve volume targets within authorized funding.
- Collaborate cross-functionally to build strategic annual support plans (trade, shopper marketing, etc.
- Leverage data tools to uncover key insights and build effective sales presentations that will allow us to optimize the business and drive sales.
- Develop and maintain sales forecast to ensure optimal order fulfillment.
Requirements:
- Bachelor s degree in business administration, marketing, or related field.
- Minimum 8 years CPG experience in the Grocery & Natural Channels with direct key account or channel responsibility.
- High level experience in the Grocery Channel (Safeway-Albertsons, CVS, AHOLD, BJ s, Big Y, Wakefern, etc.) with CPG and premium product selling background.
- Established relationships and demonstrated success working with key retail accounts along with the leading brokers and distributors (UNFI, KeHE, Snyders, etc.), servicing these channels.
- Strong planning & organizational skills along with excellent interpersonal, written/oral communication and presentation skills, including full competence with Microsoft Office (Excel, PowerPoint, Word, and Outlook), Microsoft Suite.
- Proven success in sales leadership with respected consumer packaged goods companies with a broker business model, serving diverse retailers, including direct key account or channel responsibility.
- Demonstrated success delivering on aggressive sales goals, originating strategic initiatives, and building efficient best-of-class selling organizations.
- Experience in the expansion of distribution for core items, new categories, & addressing the complexities of direct & distributor serviced retail distribution, while maximizing results at the lowest possible overall cost.
- Ideally, experience in both large and small companies thereby possessing the vision for the elements of a highly successful larger enterprise balanced with a more hands-on approach.
- Experience in trade marketing, category management, sales planning and/or brand marketing roles to provide a strong foundation in these business fundamentals.
- Proven ability to work independently as well as collaboratively. A roll-up the sleeves, can-do attitude.
- Demonstrated ability to excel in an autonomous, hands-on, fast-paced entrepreneurial environment.
Benefits:
- Health benefits package at low cost
- 10 paid company holidays
- 15 days PTO
- Generous 401K up to 5% company match
- Tech allowance
- 30% bonus
All qualified applicants will receive consideration without regard to race, age, color, sex (including pregnancy), religion, national origin, disability, sexual orientation, gender identity, marital status, military status, genetic information, or any other status protected by applicable laws or regulations.
GPAC (Growing People and Companies) is an award-winning search firm specializing in placing quality professionals within multiple industries across the United States since 1990. We are extremely competitive, client-focused and realize that our value is in our ability to deliver the right solutions at the right time.
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