Marketing Program Manager-REMOTE
Marketing Program Manager Imagine a world where you could detect health issues sooner to treat them more effectively. Where food and water are always safe, even in remote corners of the earth. And where scientific and medical research are enhanced to solve the greatest challenges of our times. At PerkinElmer, we imagine this world every day. Then, we innovate and collaborate to make it happen everywhere. Our dedicated team of about 14,000 employees worldwide, pioneers scientific technologies for better detection, imaging, and informatics to help our customers work to create healthier families, improve the quality of life, and sustain the well-being and longevity of people globally. If you are seeking a meaningful, impactful, and stimulating career, look no further. PerkinElmer Informatics, the global leader in scientificanalyticsSaaSsolutions,isseekinga seasonedMarketing Program Manager to create programs that will generate new prospects and grow the revenue pipeline for its Informatics business. You will also be responsible to develop, launch, and lead a series of digital programs for our scientific customer target audiences across multiple channels. You will develop compelling content designed to generate awareness and drive adoption of the PKI Informatics platform. This role plays a key part in an exciting, fast-growing business. You will execute globally scaled marketing programs, ensuring our team is well-equipped with the channels, content, offers, databases, investments and alignment with other units and communities to increase the overall experience and satisfaction of PKI Informatics solutions. This role drives several Global marketing programs and content working closely with Product Marketing and Field Application Scientist (FAS) teams and service leads to ensure alignment on marketing programs' landing and execution. You will own communications programs maintaining a balance of marketing versus technical content needs through channels like our website content, blogs and webinars, as well as QA paid advertising, digital marketing campaigns and social media. Your skills and ability to measure marketing programs effectiveness of program marketing activities in monthly and quarterly business reviews at the global level is also required. Job Summary &
Responsibilities:
Project/Program Management - Take a hands-on approach in the leadership and stewardship of high-complexity / high-profile projects as well as multi-channel programs Liaisons with Product and Digital Marketing to assist in developing GTM programs. Provides thought leadership of our products, capabilities, and brand. Edits content from Product Marketing and ensures its readiness for publication. Integrate scientific content into all appropriate cross company GTM motions. Partner with Business planning teams on business model. Partner with digital media on the timing, messages and assets needed for digital marketing campaigns. Develops team skills in PerkinElmer Informatics' primary capabilities of Biology, Test Chemistry, Clinical, and Industrial Chemistry markets' product positioning across customer use cases. Create amazing Chemistry, Industrial Chemical, Clinical and Biology-centric marketing content including presentations, demos, and competitive positioning for use in marketing. Lead or collaborates on product as well as Chemical, Industrial Chemical and Biology-centric marketing programs including events, webinars, and thought-leadership content. Build a core and technical product marketing content for customers, partners, and field. Assist Product Marketing in internal enablement sessions around market positioning, solution capabilities, and customer workflows Keep a pulse on trends in the market as well as completive landscape Raise organizational visibility of gaps & concerns Basic
Qualifications:
8
years of experience in enterprise software, technology, or consulting companies 5
years chemistry/biopharma industry experience in Research and Development function. PhD or Master's in biology or chemistry. Preferred
Qualifications:
Outstanding ability to convey value proposition and insights drawing from prior industry experience and acquired familiarity with PerkinElmer products and use cases Entrepreneurial mindset with a strong will to win in the marketplace Sharp, analytical, and willing to question the status quo Exceptional verbal and written communication skills Prioritize well and move easily between long-term projects and short-term deal sprints Self-starter with a dynamic, confident personality Ability to thrive in a fast-paced environment and wear multiple hats Creative and strategic thinker Must be someone passionate about writing and creating. Leadership Principles Admit mistakes and shortcomings Deliver results Disagree and commit Obsess over customers Rely on work ethic Show empathy Sweat the details Think and communicate clearly Unite around the mission About PerkinElmer PerkinElmer enables scientists, researchers, and clinicians to address their most critical challenges across science and healthcare. With a mission focused on innovating for a healthier world, we deliver unique solutions to serve the diagnostics, life sciences, food, and industrial markets. We strategically partner with customers to enable earlier and more accurate insights supported by deep market knowledge and technical expertise. PerkinElmer's Informatics solutions empower customers to gain critical insights from data analytics, accelerating informed decisions. Our software solutions help biopharma and industrial companies big and small unify data and fast-track activities across R&D, translational research and clinical trial operations.
Salary Range:
$100K -- $150K
Minimum Qualification
Program ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
Responsibilities:
Project/Program Management - Take a hands-on approach in the leadership and stewardship of high-complexity / high-profile projects as well as multi-channel programs Liaisons with Product and Digital Marketing to assist in developing GTM programs. Provides thought leadership of our products, capabilities, and brand. Edits content from Product Marketing and ensures its readiness for publication. Integrate scientific content into all appropriate cross company GTM motions. Partner with Business planning teams on business model. Partner with digital media on the timing, messages and assets needed for digital marketing campaigns. Develops team skills in PerkinElmer Informatics' primary capabilities of Biology, Test Chemistry, Clinical, and Industrial Chemistry markets' product positioning across customer use cases. Create amazing Chemistry, Industrial Chemical, Clinical and Biology-centric marketing content including presentations, demos, and competitive positioning for use in marketing. Lead or collaborates on product as well as Chemical, Industrial Chemical and Biology-centric marketing programs including events, webinars, and thought-leadership content. Build a core and technical product marketing content for customers, partners, and field. Assist Product Marketing in internal enablement sessions around market positioning, solution capabilities, and customer workflows Keep a pulse on trends in the market as well as completive landscape Raise organizational visibility of gaps & concerns Basic
Qualifications:
8
years of experience in enterprise software, technology, or consulting companies 5
years chemistry/biopharma industry experience in Research and Development function. PhD or Master's in biology or chemistry. Preferred
Qualifications:
Outstanding ability to convey value proposition and insights drawing from prior industry experience and acquired familiarity with PerkinElmer products and use cases Entrepreneurial mindset with a strong will to win in the marketplace Sharp, analytical, and willing to question the status quo Exceptional verbal and written communication skills Prioritize well and move easily between long-term projects and short-term deal sprints Self-starter with a dynamic, confident personality Ability to thrive in a fast-paced environment and wear multiple hats Creative and strategic thinker Must be someone passionate about writing and creating. Leadership Principles Admit mistakes and shortcomings Deliver results Disagree and commit Obsess over customers Rely on work ethic Show empathy Sweat the details Think and communicate clearly Unite around the mission About PerkinElmer PerkinElmer enables scientists, researchers, and clinicians to address their most critical challenges across science and healthcare. With a mission focused on innovating for a healthier world, we deliver unique solutions to serve the diagnostics, life sciences, food, and industrial markets. We strategically partner with customers to enable earlier and more accurate insights supported by deep market knowledge and technical expertise. PerkinElmer's Informatics solutions empower customers to gain critical insights from data analytics, accelerating informed decisions. Our software solutions help biopharma and industrial companies big and small unify data and fast-track activities across R&D, translational research and clinical trial operations.
Salary Range:
$100K -- $150K
Minimum Qualification
Program ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
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