Associate Director, Patient Marketing, Patient Engagement
Associate Director, Patient Marketing, Patient Engagement page is loaded Associate Director, Patient Marketing, Patient Engagement Apply locations Boston time type Full time posted on Posted 14 Days Ago job requisition id REQ-1685 AD, Patient Engagement will help develop strategies and tactics to engage and educate patients and their caregivers.
This role will collaborate closely with Patient Advocacy and other cross-functional partners, as well as external agency partners, to develop and execute tactics for disease state awareness, community building and activation, patient education and other patient-centric initiatives.
The AD will work in close collaboration with the Patient Brand Lead in order to ensure strategic alignment and effective execution on key priorities such as messaging, insights gathering, Strategic & Tactical Planning.
This is an exciting time to join a high performing, innovative team.
We are seeking a marketer who has a strong personal drive, passion for patients and proven record of performance in dynamic, fast-paced environment.
This individual needs to have strong communication skills, demonstrate the ability to problem solve and drive innovation.
He/she needs to be empathetic, passionate about science, eager to learn and deeply motivated by delivering value to people living with rare diseases and their loved ones.
This role will report to Sr.
Director of Marketing & Patient Engagement and will have the following
Responsibilities:
Contribute to the development and execution of patient engagement campaigns and communication plans, including development of supportive tactics, innovative educational programs and personal/non-personal resources Support the development, execution and optimization of omni-channel promotional plans to raise disease state awareness Support the Patient Marketing Team by contributing to the development of strategic brand plans and associated budgets Analyze qualitative & quantitative market research to translate insights and trends into strategies and tactics to address key unmet needs Work in close collaboration with Global Patient Advocacy, cross-functional teams and external agency partners to drive patient education, activation and engagement Partner closely with Global Patient Advocacy to coordinate presence at regional and national patient conferences / events including strategic planning, booth design and experience, as well as supportive promotional tactics Understand the nature of disease specific patient journey, patient & caregiver attitudes, and other factors that impact treatment / management decisions in order to optimize communication and elevate Patient Experience Collaborate closely with Patient Advocacy & Corporate Communications teams to ensure alignment of patient communication strategy and messaging Work closely with Legal, Regulatory and Medical Affair partners to effectively navigate Promotional Material Review process, prioritize and ensure timely and compliant development of patient-directed tactics and materials Responsible for effective day-to-day management of agency partners to ensure direction is pulled through and project timelines are met Education, Experience and
Qualifications:
BS/BA degree (science or business degree preferred); advanced degree a plus 3-5 years of experience in pharmaceutical/biotech marketing or relevant experienceExperience in patient marketing, advocacy, rare disease and/or neuromuscular conditions preferred Proven brand / program development and management experienceUS Launch experience preferred Attention to detail, strong project management and organization skills Strong communication, presentation and facilitation skills Experience collaborating with cross-functional teams and internal/external stakeholdersExperience effectively managing external agency partners Similar Jobs (1)Associate Director, Non-Personal Promotion HCP Marketing locations Boston time type Full time posted on Posted 4 Days Ago About Usargenx is a global immunology company committed to improving the lives of people suffering from severe autoimmune diseases and cancer.
Partnering with leading academic researchers through its Immunology Innovation Program (IIP), argenx aims to translate immunology breakthroughs into a world-class portfolio of novel antibody-based medicines.
argenx is evaluating efgartigimod in multiple serious autoimmune diseases.
argenx is also advancing several earlier stage experimental medicines within its therapeutic franchises.
argenx has offices in Belgium, the United States, Japan, and Switzerland.
Recommended Skills Attention To Detail Biotechnology Coordinating Curiosity Financial Management Leadership Estimated Salary: $20 to $28 per hour based on qualifications.
This role will collaborate closely with Patient Advocacy and other cross-functional partners, as well as external agency partners, to develop and execute tactics for disease state awareness, community building and activation, patient education and other patient-centric initiatives.
The AD will work in close collaboration with the Patient Brand Lead in order to ensure strategic alignment and effective execution on key priorities such as messaging, insights gathering, Strategic & Tactical Planning.
This is an exciting time to join a high performing, innovative team.
We are seeking a marketer who has a strong personal drive, passion for patients and proven record of performance in dynamic, fast-paced environment.
This individual needs to have strong communication skills, demonstrate the ability to problem solve and drive innovation.
He/she needs to be empathetic, passionate about science, eager to learn and deeply motivated by delivering value to people living with rare diseases and their loved ones.
This role will report to Sr.
Director of Marketing & Patient Engagement and will have the following
Responsibilities:
Contribute to the development and execution of patient engagement campaigns and communication plans, including development of supportive tactics, innovative educational programs and personal/non-personal resources Support the development, execution and optimization of omni-channel promotional plans to raise disease state awareness Support the Patient Marketing Team by contributing to the development of strategic brand plans and associated budgets Analyze qualitative & quantitative market research to translate insights and trends into strategies and tactics to address key unmet needs Work in close collaboration with Global Patient Advocacy, cross-functional teams and external agency partners to drive patient education, activation and engagement Partner closely with Global Patient Advocacy to coordinate presence at regional and national patient conferences / events including strategic planning, booth design and experience, as well as supportive promotional tactics Understand the nature of disease specific patient journey, patient & caregiver attitudes, and other factors that impact treatment / management decisions in order to optimize communication and elevate Patient Experience Collaborate closely with Patient Advocacy & Corporate Communications teams to ensure alignment of patient communication strategy and messaging Work closely with Legal, Regulatory and Medical Affair partners to effectively navigate Promotional Material Review process, prioritize and ensure timely and compliant development of patient-directed tactics and materials Responsible for effective day-to-day management of agency partners to ensure direction is pulled through and project timelines are met Education, Experience and
Qualifications:
BS/BA degree (science or business degree preferred); advanced degree a plus 3-5 years of experience in pharmaceutical/biotech marketing or relevant experienceExperience in patient marketing, advocacy, rare disease and/or neuromuscular conditions preferred Proven brand / program development and management experienceUS Launch experience preferred Attention to detail, strong project management and organization skills Strong communication, presentation and facilitation skills Experience collaborating with cross-functional teams and internal/external stakeholdersExperience effectively managing external agency partners Similar Jobs (1)Associate Director, Non-Personal Promotion HCP Marketing locations Boston time type Full time posted on Posted 4 Days Ago About Usargenx is a global immunology company committed to improving the lives of people suffering from severe autoimmune diseases and cancer.
Partnering with leading academic researchers through its Immunology Innovation Program (IIP), argenx aims to translate immunology breakthroughs into a world-class portfolio of novel antibody-based medicines.
argenx is evaluating efgartigimod in multiple serious autoimmune diseases.
argenx is also advancing several earlier stage experimental medicines within its therapeutic franchises.
argenx has offices in Belgium, the United States, Japan, and Switzerland.
Recommended Skills Attention To Detail Biotechnology Coordinating Curiosity Financial Management Leadership Estimated Salary: $20 to $28 per hour based on qualifications.
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