Director, Growth Marketing
The Director, Growth Marketing is a key leadership role within the Growth Marketing team.
This is an experienced marketing leader who knows how to leverage all aspects of marketing to drive sustainable business growth within established financial targets.
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This role leads the strategy and execution of all growth marketing channels leveraging paid media to drive aggressive growth targets.
This role establishes targets, works closely with analytics to understand attribution across all channels, implements targeted audience marketing by balancing the appropriate messaging and channels to reach target segments.
Experience identifying new growth opportunities, analyzing performance data, implementing testing frameworks and setting high-level strategy across all marketing levers to deliver results.
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This role leads a team of talented marketers, upleveling and partnering with them to achieve targets.
What youll Own performance marketing budget, forecasting, testing plans all focused on delivering against key business metrics Identify growth opportunities and drive channel optimization, building a culture of innovation and data driven experimentation by understanding the tradeoffs between channels to maximize results Partner with retention marketing team on revenue planning and budgeting to ensure business is meeting LTV / CAC targets Develop cross-channel campaigns to support integrated messaging for new product launches and quarterly growth initiatives Partner with cross-functional teams to enhance and continue building best-in-class marketing data and technology capabilities Work closely with Analytics to optimize attribution methodologies, model and forecast ROI, testing plans to improve marketing performance Lead with compassion, empathy and have the ability to coach, uplevel, and retain a team of channel experts across paid media channels to achieve aggressive growth at scale Who you Deep expertise(10
yrs) leveraging a portfolio of marketing channels and tactics (Paid Search, Paid Social, Programmatic, TV, Audio, Affiliate, Partnerships, Leads, Email) to run effective always-on media and cross-channel campaigns Track record of growing and coaching teams while executing plans within high level of accuracy Proven ability to manage large marketing budgets and drive efficient revenue growth working in-house at a high-growth consumer/smb brands Deep experience(10
yrs) creating a testing framework to scale new marketing channels and expanding into new geos Understanding of attribution and how to think holistically across paid and earned channels to drive meaningful results Capable of setting test and learning strategies to drive efficiencies within paid media but also optimizing user experiences throughout the funnel Demonstrated ability to lead through ambiguity and dig into the details to solve problems Data-driven decision making capabilities, including being able to triangulate across different datasets and varying degrees of data completeness to develop models and inform strategies Recommended Skills Data Analysis Decision Making Finance Forecasting Leadership Metrics Estimated Salary: $20 to $28 per hour based on qualifications.
This is an experienced marketing leader who knows how to leverage all aspects of marketing to drive sustainable business growth within established financial targets.
.
This role leads the strategy and execution of all growth marketing channels leveraging paid media to drive aggressive growth targets.
This role establishes targets, works closely with analytics to understand attribution across all channels, implements targeted audience marketing by balancing the appropriate messaging and channels to reach target segments.
Experience identifying new growth opportunities, analyzing performance data, implementing testing frameworks and setting high-level strategy across all marketing levers to deliver results.
.
This role leads a team of talented marketers, upleveling and partnering with them to achieve targets.
What youll Own performance marketing budget, forecasting, testing plans all focused on delivering against key business metrics Identify growth opportunities and drive channel optimization, building a culture of innovation and data driven experimentation by understanding the tradeoffs between channels to maximize results Partner with retention marketing team on revenue planning and budgeting to ensure business is meeting LTV / CAC targets Develop cross-channel campaigns to support integrated messaging for new product launches and quarterly growth initiatives Partner with cross-functional teams to enhance and continue building best-in-class marketing data and technology capabilities Work closely with Analytics to optimize attribution methodologies, model and forecast ROI, testing plans to improve marketing performance Lead with compassion, empathy and have the ability to coach, uplevel, and retain a team of channel experts across paid media channels to achieve aggressive growth at scale Who you Deep expertise(10
yrs) leveraging a portfolio of marketing channels and tactics (Paid Search, Paid Social, Programmatic, TV, Audio, Affiliate, Partnerships, Leads, Email) to run effective always-on media and cross-channel campaigns Track record of growing and coaching teams while executing plans within high level of accuracy Proven ability to manage large marketing budgets and drive efficient revenue growth working in-house at a high-growth consumer/smb brands Deep experience(10
yrs) creating a testing framework to scale new marketing channels and expanding into new geos Understanding of attribution and how to think holistically across paid and earned channels to drive meaningful results Capable of setting test and learning strategies to drive efficiencies within paid media but also optimizing user experiences throughout the funnel Demonstrated ability to lead through ambiguity and dig into the details to solve problems Data-driven decision making capabilities, including being able to triangulate across different datasets and varying degrees of data completeness to develop models and inform strategies Recommended Skills Data Analysis Decision Making Finance Forecasting Leadership Metrics Estimated Salary: $20 to $28 per hour based on qualifications.
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