Growth Marketing Strategist - Fully Remote / WeWork
Company DescriptionJoin our team at Measured Analytics and Insurance and be part of an exciting journey to revolutionize insurance marketing and drive significant business growth.
Together, we'll create outstanding campaigns, enhance customer experiences, and build a brighter future for our insureds.
Apply now and let's make a positive impact together!Measured's cyber insurance experts protect businesses using AI-driven analytics to mitigate risk with constant vigilance.
Our Mission is to provide cyber insurance and technology risk solutions that make businesses more secure.
Measured Analytics and Insurance is a U.
S.
-based cyber insurance provider that utilizes proprietary, AI-rich data analytics and national security grade threat intelligence to deliver smarter cyber insurance products.
The combination of flexible cyber underwriting solutions, data-driven insights and strategic partnerships with leading cybersecurity companies makes Measured the cyber risk solutions provider of choice.
Job DescriptionThe following are components of the role.
Day to day, the experience will vary, depending on the needs of the leadership team.
Account-Based Marketing (ABM):
Develop and execute ABM strategies to engage and nurture key accounts.
Collaborate with the sales team to identify high-potential target accounts and tailor personalized marketing campaigns to drive conversions.
Create compelling content, assets, and messaging aligned with ABM objectives to establish meaningful connections with prospects.
Digital Marketing Strategy:
Plan, implement, and optimize digital marketing campaigns across various channels, including LinkedIn, the website, email campaigns, and SEO initiatives.
Utilize data-driven insights and market trends to shape marketing strategies that maximize ROI and drive customer acquisition and retention.
Identify emerging digital marketing opportunities and stay abreast of industry best practices and technologies to maintain a competitive edge.
Website and Content Management:
Oversee website content strategy, ensuring it aligns with marketing objectives, enhances user experience, and drives lead generation.
Collaborate with content creators and stakeholders to develop compelling and engaging content, leveraging data and insights to identify content gaps and opportunities.
Digital Analytics and Reporting:
Utilize various digital analytics tools to measure and analyze the performance of marketing campaigns, identifying areas for improvement and optimization.
Prepare regular reports and dashboards to communicate campaign results, key performance indicators (KPIs), and actionable insights to stakeholders.
Insurance and Cyber Insurance Expertise:
Leverage your insurance industry experience to understand the unique challenges and opportunities within the sector.
Stay updated on industry trends, regulations, and innovations, integrating this knowledge into brand strategies and messaging.
If applicable, apply your expertise in cyber insurance to enhance the brand's positioning in this specialized area.
Start-up Experience and Growth Mindset:
Thrive in a dynamic start-up environment, ready to adapt quickly to changing priorities and take on new responsibilities.
Contribute to the growth mindset of the marketing team by sharing ideas, best practices, and innovative approaches to drive brand awareness and business growth.
Qualifications Bachelor's degree in Marketing, Communications, Business, or a related field.
A master's degree is a plus.
Proven experience (at least 2 years) in growth marketing, digital marketing, and/or account-based marketing, ideally within the insurance or financial services industry.
Demonstrated success in developing and executing effective ABM and digital marketing strategies that resulted in measurable business growth.
Strong understanding of digital analytics, data-driven decision-making, and A/B testing methodologies.
Proficiency in marketing automation platforms, CRM systems, and digital marketing tools.
Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners.
A creative mindset, capable of generating innovative marketing ideas and solutions.
Familiarity with SEO best practices and content management systems (CMS) is preferred.
Analytical and detail-oriented with a passion for staying up to date with the latest industry trends and marketing technologies.
Tools used should include (among others):
Google Analytics including GA4, HubSpot, Unbounce, WordPress, LinkedIn advertising, Google Search Console, Google Ads, etc.
Additional InformationAdditional Qualities Desired:
Independent and self-motivated Articulate and analytical Detail-oriented and results-driven Creative solution driven problem solver Strong interpersonal skills and a collaborative team player Strong organizational skills and the ability to manage/prioritize effectively in a fast-paced environment Preference given to candidates in EST time zone, with option for hybrid work in Boston.
We Offer:
Market leading competitive salary packages including comprehensive benefits Fully remote working Customized, cutting-edge technology and processes Early round equity Professional growth and continual learning opportunities Unlimited PTO All your information will be kept confidential according to EEO guidelines.
Additional Information:
At Measured Analytics and Insurance, we believe in fostering a diverse and inclusive workforce that brings together unique perspectives, experiences, and talents.
We encourage all qualified candidates to apply, even if they do not meet all the specified criteria listed in the job description.
We value the potential of individuals who are enthusiastic about contributing to our team and growing with us.
All your information will be kept confidential according to EEO guidelines.
Recommended Skills A/B Testing Account Management Analytical Attention To Detail Brand Awareness Communication Estimated Salary: $20 to $28 per hour based on qualifications.
Together, we'll create outstanding campaigns, enhance customer experiences, and build a brighter future for our insureds.
Apply now and let's make a positive impact together!Measured's cyber insurance experts protect businesses using AI-driven analytics to mitigate risk with constant vigilance.
Our Mission is to provide cyber insurance and technology risk solutions that make businesses more secure.
Measured Analytics and Insurance is a U.
S.
-based cyber insurance provider that utilizes proprietary, AI-rich data analytics and national security grade threat intelligence to deliver smarter cyber insurance products.
The combination of flexible cyber underwriting solutions, data-driven insights and strategic partnerships with leading cybersecurity companies makes Measured the cyber risk solutions provider of choice.
Job DescriptionThe following are components of the role.
Day to day, the experience will vary, depending on the needs of the leadership team.
Account-Based Marketing (ABM):
Develop and execute ABM strategies to engage and nurture key accounts.
Collaborate with the sales team to identify high-potential target accounts and tailor personalized marketing campaigns to drive conversions.
Create compelling content, assets, and messaging aligned with ABM objectives to establish meaningful connections with prospects.
Digital Marketing Strategy:
Plan, implement, and optimize digital marketing campaigns across various channels, including LinkedIn, the website, email campaigns, and SEO initiatives.
Utilize data-driven insights and market trends to shape marketing strategies that maximize ROI and drive customer acquisition and retention.
Identify emerging digital marketing opportunities and stay abreast of industry best practices and technologies to maintain a competitive edge.
Website and Content Management:
Oversee website content strategy, ensuring it aligns with marketing objectives, enhances user experience, and drives lead generation.
Collaborate with content creators and stakeholders to develop compelling and engaging content, leveraging data and insights to identify content gaps and opportunities.
Digital Analytics and Reporting:
Utilize various digital analytics tools to measure and analyze the performance of marketing campaigns, identifying areas for improvement and optimization.
Prepare regular reports and dashboards to communicate campaign results, key performance indicators (KPIs), and actionable insights to stakeholders.
Insurance and Cyber Insurance Expertise:
Leverage your insurance industry experience to understand the unique challenges and opportunities within the sector.
Stay updated on industry trends, regulations, and innovations, integrating this knowledge into brand strategies and messaging.
If applicable, apply your expertise in cyber insurance to enhance the brand's positioning in this specialized area.
Start-up Experience and Growth Mindset:
Thrive in a dynamic start-up environment, ready to adapt quickly to changing priorities and take on new responsibilities.
Contribute to the growth mindset of the marketing team by sharing ideas, best practices, and innovative approaches to drive brand awareness and business growth.
Qualifications Bachelor's degree in Marketing, Communications, Business, or a related field.
A master's degree is a plus.
Proven experience (at least 2 years) in growth marketing, digital marketing, and/or account-based marketing, ideally within the insurance or financial services industry.
Demonstrated success in developing and executing effective ABM and digital marketing strategies that resulted in measurable business growth.
Strong understanding of digital analytics, data-driven decision-making, and A/B testing methodologies.
Proficiency in marketing automation platforms, CRM systems, and digital marketing tools.
Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners.
A creative mindset, capable of generating innovative marketing ideas and solutions.
Familiarity with SEO best practices and content management systems (CMS) is preferred.
Analytical and detail-oriented with a passion for staying up to date with the latest industry trends and marketing technologies.
Tools used should include (among others):
Google Analytics including GA4, HubSpot, Unbounce, WordPress, LinkedIn advertising, Google Search Console, Google Ads, etc.
Additional InformationAdditional Qualities Desired:
Independent and self-motivated Articulate and analytical Detail-oriented and results-driven Creative solution driven problem solver Strong interpersonal skills and a collaborative team player Strong organizational skills and the ability to manage/prioritize effectively in a fast-paced environment Preference given to candidates in EST time zone, with option for hybrid work in Boston.
We Offer:
Market leading competitive salary packages including comprehensive benefits Fully remote working Customized, cutting-edge technology and processes Early round equity Professional growth and continual learning opportunities Unlimited PTO All your information will be kept confidential according to EEO guidelines.
Additional Information:
At Measured Analytics and Insurance, we believe in fostering a diverse and inclusive workforce that brings together unique perspectives, experiences, and talents.
We encourage all qualified candidates to apply, even if they do not meet all the specified criteria listed in the job description.
We value the potential of individuals who are enthusiastic about contributing to our team and growing with us.
All your information will be kept confidential according to EEO guidelines.
Recommended Skills A/B Testing Account Management Analytical Attention To Detail Brand Awareness Communication Estimated Salary: $20 to $28 per hour based on qualifications.
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