WERS Digital Marketing Specialist
Join our community and experience Emerson College!The WERS Digital Marketing Specialist will be responsible for implementing and managing digital marketing campaigns to promote the radio station and its content.
This includes creating and executing strategies for social media, email marketing, website management, and other digital channels.
The specialist will work closely with the radio station team to develop engaging and effective marketing campaigns that increase the station's visibility and audience engagement.
ESSENTIAL JOB DUTIES Develop and implement digital marketing campaigns to promote WERS, its shows, and events.
Work with student social media coordinator to achieve effective management of the station's social media accounts, including creating and scheduling content, and engaging with the audience.
Interface with the departments that utilize email marketing campaigns, including drafting and sending newsletters and other promotional emails.
Maintain WERS.
Org by updating content, optimizing for search engines, and improving user experience.
Monitor and analyze digital marketing metrics and provide regular reports on campaign performance and recommendations for improvement.
Collaborate with the radio station team to develop engaging and effective marketing campaigns that align with the station's goals and audience interests.
Stay up-to-date with industry trends and best practices in digital marketing and apply them to the radio station's marketing efforts.
QUALIFICATIONS - Qualifications are deemed required or preferred and represent what is needed to effectively perform job.
Bachelor's degree in marketing, communications, or 5 years of experience in a related field At least 2-3 years of experience in digital marketing, preferably in the media or entertainment industry.
Experience with digital advertising platforms such as Google Ads, Facebook Ads, and programmatic advertising.
Experience with social media management, including creating and scheduling content, engaging with the audience, and analyzing metrics.
Experience with audio production or podcasting is a plus.
KNOWLEDGE, SKILLS, AND ABILITIES - May be representative, but not all-inclusive, of those knowledge, skills, and abilities commonly associated with the job.
Basic graphic design skills for creating visually appealing content; Experience with image editing and layout design tools (Adobe Photo Shop and Adobe Illustrator) makes you a preferred candidate Knowledge of email marketing best practices, including list management, segmentation, and creating engaging email content.
Familiarity with website content management systems (CMS) such as WordPress, and basic HTML/CSS skills.
Strong analytical and reporting skills, with the ability to analyze data, present data through graphs and charts, draw insights, and provide recommendations for improvement.
Excellent written and verbal communication skills, with the ability to create engaging and effective marketing content.
Ability to work independently and manage multiple projects simultaneously, while also collaborating effectively with cross-functional teams.
Passion for the media and entertainment industry, and a deep understanding of current trends and audience preferences.
PHYSICAL ABILITIES - Activities commonly associated with the performance of the functions of this job.
The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Requires ability to lift and move objects that are light Requires ability to move materials occasionally WORK ENVIRONMENT - Environmental or atmospheric conditions commonly associated with the performance of the functions of this job.
Usual Office ConditionsCOMPENSATION Starting salary for this position will be between $54,274 - $66,486 annually, commensurate with experience.
This position is primarily a hybrid role with mandatory days in the office as needed.
The hybrid arrangement will be made upon hire.
Candidates must reside within a reasonable commuting distance of the Boston campus in order to ensure operational effectiveness.
Grade of Position:
S-23-07EScheduled Weekly Hours:
36.
25This position will be exclusively represented by the Service Employees International Union (SEIU), Local 888 for purposes of wages, hours and other terms and conditions of employment.
In addition to a competitive salary, Emerson College is committed to the health and well-being of our employees and family members.
We offer a generous benefits package to regular staff scheduled to work 20
hours per week.
Benefits include outstanding health plans with limited out-of-pocket expenses, dental plans, generous time-off programs, and a 403(b) retirement benefit with a 9% employer contribution once eligible.
Additional benefits such as life and disability coverage as well as commuter offerings are available.
Please refer to our benefits website for a full list of benefits and eligibility requirements.
Recommended Skills Adobe Illustrator Adobe Photoshop Analytical Communication Content Management Data Analysis Estimated Salary: $20 to $28 per hour based on qualifications.
This includes creating and executing strategies for social media, email marketing, website management, and other digital channels.
The specialist will work closely with the radio station team to develop engaging and effective marketing campaigns that increase the station's visibility and audience engagement.
ESSENTIAL JOB DUTIES Develop and implement digital marketing campaigns to promote WERS, its shows, and events.
Work with student social media coordinator to achieve effective management of the station's social media accounts, including creating and scheduling content, and engaging with the audience.
Interface with the departments that utilize email marketing campaigns, including drafting and sending newsletters and other promotional emails.
Maintain WERS.
Org by updating content, optimizing for search engines, and improving user experience.
Monitor and analyze digital marketing metrics and provide regular reports on campaign performance and recommendations for improvement.
Collaborate with the radio station team to develop engaging and effective marketing campaigns that align with the station's goals and audience interests.
Stay up-to-date with industry trends and best practices in digital marketing and apply them to the radio station's marketing efforts.
QUALIFICATIONS - Qualifications are deemed required or preferred and represent what is needed to effectively perform job.
Bachelor's degree in marketing, communications, or 5 years of experience in a related field At least 2-3 years of experience in digital marketing, preferably in the media or entertainment industry.
Experience with digital advertising platforms such as Google Ads, Facebook Ads, and programmatic advertising.
Experience with social media management, including creating and scheduling content, engaging with the audience, and analyzing metrics.
Experience with audio production or podcasting is a plus.
KNOWLEDGE, SKILLS, AND ABILITIES - May be representative, but not all-inclusive, of those knowledge, skills, and abilities commonly associated with the job.
Basic graphic design skills for creating visually appealing content; Experience with image editing and layout design tools (Adobe Photo Shop and Adobe Illustrator) makes you a preferred candidate Knowledge of email marketing best practices, including list management, segmentation, and creating engaging email content.
Familiarity with website content management systems (CMS) such as WordPress, and basic HTML/CSS skills.
Strong analytical and reporting skills, with the ability to analyze data, present data through graphs and charts, draw insights, and provide recommendations for improvement.
Excellent written and verbal communication skills, with the ability to create engaging and effective marketing content.
Ability to work independently and manage multiple projects simultaneously, while also collaborating effectively with cross-functional teams.
Passion for the media and entertainment industry, and a deep understanding of current trends and audience preferences.
PHYSICAL ABILITIES - Activities commonly associated with the performance of the functions of this job.
The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Requires ability to lift and move objects that are light Requires ability to move materials occasionally WORK ENVIRONMENT - Environmental or atmospheric conditions commonly associated with the performance of the functions of this job.
Usual Office ConditionsCOMPENSATION Starting salary for this position will be between $54,274 - $66,486 annually, commensurate with experience.
This position is primarily a hybrid role with mandatory days in the office as needed.
The hybrid arrangement will be made upon hire.
Candidates must reside within a reasonable commuting distance of the Boston campus in order to ensure operational effectiveness.
Grade of Position:
S-23-07EScheduled Weekly Hours:
36.
25This position will be exclusively represented by the Service Employees International Union (SEIU), Local 888 for purposes of wages, hours and other terms and conditions of employment.
In addition to a competitive salary, Emerson College is committed to the health and well-being of our employees and family members.
We offer a generous benefits package to regular staff scheduled to work 20
hours per week.
Benefits include outstanding health plans with limited out-of-pocket expenses, dental plans, generous time-off programs, and a 403(b) retirement benefit with a 9% employer contribution once eligible.
Additional benefits such as life and disability coverage as well as commuter offerings are available.
Please refer to our benefits website for a full list of benefits and eligibility requirements.
Recommended Skills Adobe Illustrator Adobe Photoshop Analytical Communication Content Management Data Analysis Estimated Salary: $20 to $28 per hour based on qualifications.
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