Marketing Analytics
Overview Placement Type:
Temporary Salary (USD):
$69.
71 to $77.
46 Hourly Start Date:
09.
01.
2023 This role is responsible for supporting the delivery of data driven solutions to improve web analytics insights, marketing performance and understanding the consumer.
This role will solve business issues through data, creativity and humaninsights.
Hands-on experience with enterprise web analytics suites, such as Adobe or Google Analytics, and the corresponding tools and skills for further data analysis, testing accurate measurement will be at the core of your role.
Responsibilities:
Work with our cross-functional stakeholders and be a thought leader in supporting prioritized marketing initiatives Recommend practical insights by diving deeper into website and/or marketing data (site optimization, customer journey, audience identification, segmentation) Analyze online user behavior, conversion data and customer journeys, funnel analysis and Ensure accurate website reporting and tagging for C North America and Western Europe platforms Develop and perform quality checks on data for both ad hoc and ongoing processes.
Be a collaborative partner to our internal stakeholders including business and technology partners Drive our marketing analytics platform strategy and advancement Help drive our partners optimal marketing media mix with the highest ROI Be proactive in selecting and segmenting strategic audiences to drive new programs and campaigns that drive higher customer lifetime value Be an expert in measuring campaign effectiveness of various paid and unpaid digital marketing channels Be a strategic partner and provide insights for new campaign test & learn opportunities.
o Work with the technology team to successfully implement the new CDP tool
Experience:
Bachelor or master's degree in a technology or quantitative field such as engineering, marketing, business or economics Must have 6-8 years of proven ability in web analytics, digital marketing and mar-tech platforms leveraging data and insights to drive recommendations Expertise with Adobe Analytics, Google Analytics or similar web analytics tools (variables, events, segments, dimensions, custom queries, etc.
), and tag management tools (e.
g.
GTM, DTM, etc.
) Understanding of how to use digital media, performance marketing and emerging channels such as paid search (Google ads), paid social (Facebook, Instagram ads), email, affiliates etc.
to drive customer acquisition and retention Proficient in Excel and PowerPoint Strong understanding of CDP and DMP platforms (Segment, Tealium Audience Stream, Adobe Audience Manager, etc.
) Excellent communication skills including the ability to influence decision makers and internal clients Positive demeanor and willingness to learn new things Experience with CDP, DMP and Media Mix Optimization a plus Experience in SQL a plus The target hiring compensation range for this role is the equivalent of $69.
71 to $77.
46 an hour.
Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
Additional benefits offered may include; medical health insurance and dental insurance, life insurance, and eligibility to participate in 401k plan with company match.
Client Description This client, named for the Greek goddess of victory, is the world's leading designer, marketer and distributor of athletic footwear, apparel, equipment and accessories.
Recommended Skills Adobe Adobe Analytics Communication Creativity Curiosity Customer Acquisition Estimated Salary: $20 to $28 per hour based on qualifications.
Temporary Salary (USD):
$69.
71 to $77.
46 Hourly Start Date:
09.
01.
2023 This role is responsible for supporting the delivery of data driven solutions to improve web analytics insights, marketing performance and understanding the consumer.
This role will solve business issues through data, creativity and humaninsights.
Hands-on experience with enterprise web analytics suites, such as Adobe or Google Analytics, and the corresponding tools and skills for further data analysis, testing accurate measurement will be at the core of your role.
Responsibilities:
Work with our cross-functional stakeholders and be a thought leader in supporting prioritized marketing initiatives Recommend practical insights by diving deeper into website and/or marketing data (site optimization, customer journey, audience identification, segmentation) Analyze online user behavior, conversion data and customer journeys, funnel analysis and Ensure accurate website reporting and tagging for C North America and Western Europe platforms Develop and perform quality checks on data for both ad hoc and ongoing processes.
Be a collaborative partner to our internal stakeholders including business and technology partners Drive our marketing analytics platform strategy and advancement Help drive our partners optimal marketing media mix with the highest ROI Be proactive in selecting and segmenting strategic audiences to drive new programs and campaigns that drive higher customer lifetime value Be an expert in measuring campaign effectiveness of various paid and unpaid digital marketing channels Be a strategic partner and provide insights for new campaign test & learn opportunities.
o Work with the technology team to successfully implement the new CDP tool
Experience:
Bachelor or master's degree in a technology or quantitative field such as engineering, marketing, business or economics Must have 6-8 years of proven ability in web analytics, digital marketing and mar-tech platforms leveraging data and insights to drive recommendations Expertise with Adobe Analytics, Google Analytics or similar web analytics tools (variables, events, segments, dimensions, custom queries, etc.
), and tag management tools (e.
g.
GTM, DTM, etc.
) Understanding of how to use digital media, performance marketing and emerging channels such as paid search (Google ads), paid social (Facebook, Instagram ads), email, affiliates etc.
to drive customer acquisition and retention Proficient in Excel and PowerPoint Strong understanding of CDP and DMP platforms (Segment, Tealium Audience Stream, Adobe Audience Manager, etc.
) Excellent communication skills including the ability to influence decision makers and internal clients Positive demeanor and willingness to learn new things Experience with CDP, DMP and Media Mix Optimization a plus Experience in SQL a plus The target hiring compensation range for this role is the equivalent of $69.
71 to $77.
46 an hour.
Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
Additional benefits offered may include; medical health insurance and dental insurance, life insurance, and eligibility to participate in 401k plan with company match.
Client Description This client, named for the Greek goddess of victory, is the world's leading designer, marketer and distributor of athletic footwear, apparel, equipment and accessories.
Recommended Skills Adobe Adobe Analytics Communication Creativity Curiosity Customer Acquisition Estimated Salary: $20 to $28 per hour based on qualifications.
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