Director, Data Analytics and Insights- Marketing Measurement u0026 Analytics
Job Description:
Does analyzing data, and creating and sharing compelling stories from that data sound exciting? At Fidelity, data is one of our most valuable assets, second only to our associates! We want to speak with candidates who are passionate about data and experienced in helping power the Marketing organization with analytics to help support our customers and the business.
The role has been created to help stand up a new capability to measure Marketing s impact on Fidelity s Mutual Fund products.
This role will be responsible for measurement and insights to uncover new opportunities that power the Marketing organization with insights to shape decisions and strategy.
This candidate will work with a variety of data sources to continuously evolve the metrics and build attribution models to measure the effectiveness and ROI of marketing activity across all media channels.
The role requires a self-starter, who is willing to roll up their sleeves, work hands-on and deliver critical analytics and insights.
The outputs of this role are highly visible.
Candidates will also be committed to maintaining and developing their own professional growth and knowledge to ensure the latest and greatest thinking is brought to the role.
The TeamAs a member of the Marketing Measurement and Analytics team, you will be part of an agile team focused on helping create insights to transform customer experiences and make better strategic business decisions.
This will drive both revenue growth and costs savings for the firm.
The Expertise We re Looking For 8-10
years of proven experience bringing a data-directed approach to strategic business decision making Proven experience as a data scientist building statistical models (econometrics, multi-touch attribution, etc.
) to help understand marketing s impact on business outcomes Strong command of programming in languages like SQL, R, and/or Python Experience partnering with media buying and other ad agency teams Familiarity with harmonizing data and insights across ad-servers and DSPs (e.
g.
Google CM360, Media Math, DV360), mar tech (e.
g.
, DMPs, CDP, CRM) and web analytics tools (e.
g.
GA360, Adobe Analytics) and tracking/identity solutions (e.
g.
, tagging, Liveramp).
Strong knowledge of strategic marketing, media, social, web site analysis, audience targeting tools and vendors, including both quantitative tracking and ad effectiveness research methodologies.
Exceptional analytical skills with ability to create, work and summarize large data sets.
Demonstrated ability to tailor critical information of a complex or involved nature, to senior and executive audiences Advanced degree and/or certification in relevant subject area (e.
g.
, analytics, marketing, data science, etc.
) a plus The Skills You Bring Data scientist experienced at building attribution models for marketing Collaborator with ability to build and establish strong partnerships at all levels.
Entrepreneurial attitude and willingness to accept ambiguous challenges Critical thinking and intellectual curiosity with desire to continuously learn new skills Communicate credibly and authentically which engages and influences key partners.
Hard-working, passionate teammate who nurtures internal and company-wide relationships.
Have fun at work and foster team connectiveness.
The Value You Deliver Passionate analytics practitioner that powers strategies with objective analytics.
Deliver sophisticated analyses to senior executives that bring thoughtful evaluation of data.
Help surface and offer important ideas and recommendations in driving stronger business outcomes.
Create and further the culture within the team based on Fidelity s agile and leadership principles.
Opportunity to influence strategies and solutions that positively impact lives of over 26 million customers.
Certifications:
Company OverviewFidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients.
We help people invest and plan for their future.
We assist companies and non-profit organizations in delivering benefits to their employees.
And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients' money.
Join UsAt Fidelity, you'll find endless opportunities to build a meaningful career that positively impacts peoples' lives, including yours.
You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home.
Honored with a Glassdoor Employees' Choice Award, we have been recognized by our employees as a Best Place to Work in 2022.
And you don't need a finance background to succeed at Fidelity--we offer a range of opportunities for learning so you can build the career you've always imagined.
Many of our associates are continuing to work remotely temporarily due to COVID-19.
When Fidelity employees eventually return to the office, our goal is for most people to work flexibly in a way that balances both personal and business needs with time onsite and offsite through what we're calling u0022Dynamic Working.
u0022We invite you to Find Your Fidelity at fidelitycareers.
com.
Fidelity Investments is an equal opportunity employer.
We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.
Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process.
To initiate a request for an accommodation, contact the HR Leave of Absence/Accommodation Team by sending an email to accommodations @fmr.
com, or by calling 800-835-5099, prompt 2, option 3.
Recommended Skills Adobe Analytics Agile Methodology Analytical Big Data Business Strategies Critical Thinking Estimated Salary: $20 to $28 per hour based on qualifications.
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