Manager of Copy Digital Brand Commerce
Manager of Copy Digital Brand Commerce Area:
Digital Brand CommerceDepartment:
eCommerce ReebokDirect Reporting Line:
Director CreativeIndirect/secondary reporting line:
-Subsidiary/country:
U.
S.
Location:
BostonGSMS Grade:
M4Number of Personnel Managed:
0-2Cost Center/Budget and/or Revenue Responsibility:
NA Purpose:
We are looking for aManager of Copyto join our Creative Services team based in Boston.
Are you ready to join an ever-changing and dynamic department that never knows a dull moment? As a copywriter, you know how to oversee copy and set guidance to pick the right words to form the perfect sentence.
Your words move, inspire, inform, trigger and convert people to buy Reebok.
And not just in English your text is translatable for use all around the world.
Key
Responsibilities:
Help creating and lead the Reebok global copy style guide for digitalOversee jr.
copywriters to ensure adherence to the style guideManage and create copy that excites, informs, intrigues, converts, dazzles and always represents the brand in a suitable wayWrite clear translation briefs, explaining the objective and meaning of your copy so you can be certain your concept is rolled out consistently around the worldOversee and participate in the creative process from concept and strategy to visualization and final executionCraft website content copy for landing pages, email campaigns for acquisition and retention marketing, seo, paid social and marketing to name a fewProactively identify existing copy writing gaps, additional opportunities, and ways to improve copyInterpret business needs and translate to meaningful copy within guidelinesConcept and develop video and moving content for social, digital and beyondCreate detailed product-specific copy while maintaining brand personality Key Relationships:
Designers, from concept to executionProducers and project managersCategory brand managers to obtain information and assure one clear tone and message cross-channelAll the different departments that brief you on projects, like CRM, User Experience, Content Team, Customer Support, Marketing Activations, SEO, digital brand marketing, etc.
External translations agency Knowledge Skills and Abilities:
4-7 years of professional experience as a Copywriter within a creative agency or environmentExperience creating and managing content strategy for eCommerce and aligning content with other consumer touch pointsStrong portfolio that demonstrates your expertise and attention to detailUnderstanding of SEO and persuasive writingYou've worked with brands before and can create, follow and maintain guidelinesPerfect English written skills, both in grammar and in styleExperience developing successful concepts and working in collaborative multi-functional teamsExperience writing punchy headlines and taglinesAn eye for detail and ability to proof all copy that goes out At adidas we have a winning culture.
But to win, physical power is not enough.
Just like athletes our employees need mental strength in their game.
We foster the athlete's mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture - the 3Cs:
CONFIDENCE, COLLABORATION and CREATIVITY.
CONFIDENCEallows athletes to make quick decisions on the field, to reach higher.
For us at adidas confidence means acknowledging that we don't have all the answers.
But we are willing to take risks, we try new things.
And if we fail, then this is part of our learning - it helps us improve.
COLLABORATION.
Every elite athlete relies on partners:
coaches, teammates, and nutritionists.
We, too, know that we are stronger together.
Winning as one team takes open and candid dialogue, inclusiveness and trust in each other's abilities and talents.
Being the best sports company in the world takesCREATIVITY.
No great athlete succeeds by copying their predecessors' training plans and strategies.
We have to be open to new ideas, explore, gain an edge and stand out.
Only then can we succeed.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace.
We do not tolerate the harassment or discrimination toward any of our applicants or employees.
We are an Equal Opportunity Employer.
Job Title:
Manager of Copy Digital Brand Commerce Brand:
Reebok Location:
Boston TEAM:
Digital State:
MA Country/Region:
US Contract Type:
Full time Number:
332118 Date:
Jun 3, 2021.
Estimated Salary: $20 to $28 per hour based on qualifications.
Digital Brand CommerceDepartment:
eCommerce ReebokDirect Reporting Line:
Director CreativeIndirect/secondary reporting line:
-Subsidiary/country:
U.
S.
Location:
BostonGSMS Grade:
M4Number of Personnel Managed:
0-2Cost Center/Budget and/or Revenue Responsibility:
NA Purpose:
We are looking for aManager of Copyto join our Creative Services team based in Boston.
Are you ready to join an ever-changing and dynamic department that never knows a dull moment? As a copywriter, you know how to oversee copy and set guidance to pick the right words to form the perfect sentence.
Your words move, inspire, inform, trigger and convert people to buy Reebok.
And not just in English your text is translatable for use all around the world.
Key
Responsibilities:
Help creating and lead the Reebok global copy style guide for digitalOversee jr.
copywriters to ensure adherence to the style guideManage and create copy that excites, informs, intrigues, converts, dazzles and always represents the brand in a suitable wayWrite clear translation briefs, explaining the objective and meaning of your copy so you can be certain your concept is rolled out consistently around the worldOversee and participate in the creative process from concept and strategy to visualization and final executionCraft website content copy for landing pages, email campaigns for acquisition and retention marketing, seo, paid social and marketing to name a fewProactively identify existing copy writing gaps, additional opportunities, and ways to improve copyInterpret business needs and translate to meaningful copy within guidelinesConcept and develop video and moving content for social, digital and beyondCreate detailed product-specific copy while maintaining brand personality Key Relationships:
Designers, from concept to executionProducers and project managersCategory brand managers to obtain information and assure one clear tone and message cross-channelAll the different departments that brief you on projects, like CRM, User Experience, Content Team, Customer Support, Marketing Activations, SEO, digital brand marketing, etc.
External translations agency Knowledge Skills and Abilities:
4-7 years of professional experience as a Copywriter within a creative agency or environmentExperience creating and managing content strategy for eCommerce and aligning content with other consumer touch pointsStrong portfolio that demonstrates your expertise and attention to detailUnderstanding of SEO and persuasive writingYou've worked with brands before and can create, follow and maintain guidelinesPerfect English written skills, both in grammar and in styleExperience developing successful concepts and working in collaborative multi-functional teamsExperience writing punchy headlines and taglinesAn eye for detail and ability to proof all copy that goes out At adidas we have a winning culture.
But to win, physical power is not enough.
Just like athletes our employees need mental strength in their game.
We foster the athlete's mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture - the 3Cs:
CONFIDENCE, COLLABORATION and CREATIVITY.
CONFIDENCEallows athletes to make quick decisions on the field, to reach higher.
For us at adidas confidence means acknowledging that we don't have all the answers.
But we are willing to take risks, we try new things.
And if we fail, then this is part of our learning - it helps us improve.
COLLABORATION.
Every elite athlete relies on partners:
coaches, teammates, and nutritionists.
We, too, know that we are stronger together.
Winning as one team takes open and candid dialogue, inclusiveness and trust in each other's abilities and talents.
Being the best sports company in the world takesCREATIVITY.
No great athlete succeeds by copying their predecessors' training plans and strategies.
We have to be open to new ideas, explore, gain an edge and stand out.
Only then can we succeed.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace.
We do not tolerate the harassment or discrimination toward any of our applicants or employees.
We are an Equal Opportunity Employer.
Job Title:
Manager of Copy Digital Brand Commerce Brand:
Reebok Location:
Boston TEAM:
Digital State:
MA Country/Region:
US Contract Type:
Full time Number:
332118 Date:
Jun 3, 2021.
Estimated Salary: $20 to $28 per hour based on qualifications.
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